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Tag: sound mark

Protecting Your Name and Likeness from AI Abuse: Legal Strategies for the Deepfake Era

Matthew McConaughey just trademarked the way he says “Alright, alright, alright," demonstrating how the law can protect you from AI-generated content.

January 20, 2026 |  By: Thomas Dunlap   Matthew McConaughey just trademarked (technically, a sound mark) the way he says “Alright, alright, alright.” It’s not just the words that are protected, but the specific pitch, cadence, and the way McConaughey delivered the line in Dazed and Confused in 1993 and later in TV commercials. His… Continue reading Protecting Your Name and Likeness from AI Abuse: Legal Strategies for the Deepfake Era

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