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When Intent-to-Use Applications Are Not Enough: Why the Utah Mammoths’ Trademark Pursuit Might Go Extinct

When Intent-to-Use Applications Are Not Enough: Why the Utah Mammoths’ Trademark Pursuit Might Go Extinct

November 6, 2025 | By: Mark Magas   Last year, we wrote about how the new Utah NHL team was using intent-to-use (“ITU”) trademark applications to protect brand flexibility while selecting their permanent team name. We highlighted their strategic filing of more than thirty ITU applications for potential names like UTAH MAMMOTH, UTAH YETI, and… Continue reading When Intent-to-Use Applications Are Not Enough: Why the Utah Mammoths’ Trademark Pursuit Might Go Extinct

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As part of our effort to recruit, develop and retail the best and brightest attorneys, Dunlap Bennett & Ludwig offers a summer intern program for promising law school students who are looking to work as part of an innovative and incredibly successful team. With a global team of lawyers, selected candidates are able to work on high level projects in a collaborative space.

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