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Episode 120: S11E1 Launching Success: Elevating Business Sales and Value

  • By holly-brezee
  • February 02, 2024
  • Season 11

To kick off season 11 of The Blackletter Podcast, Tom Dunlap is joined by special guest Sharon Heaton, the president, founder, and CEO of sbLiftOff. Together, Tom, Sharon, and Wright Lewis, a partner at Dunlap Bennett & Ludwig, discuss how sbLiftOff helps entrepreneurs grow and enhance their businesses for successful sales and elevated wealth.

In this first segment of the interview, Sharon shares her motivation for starting her passion project, sbLiftOff. She also discusses the science and the emotions behind business sale, which is a key theme of her book, “LIFT OFF: 12 Things to Know Before You Sell Your Company.” Upon realizing the emotional commitment of founder-owned businesses, Sharon learned the importance of tactful entrepreneurship, informed risk-taking, and thorough valuation in the mid-market. In creating sbLiftOff, Sharon aimed to help middle-market businesses with valuation and sales by sharing insights from her company experiences and valuation strategies.

Tune in to this episode to hear Sharon’s advice on planning for business growth and avoiding common mistakes that can reduce a company’s value. And remember to check back for the next episode of The Blackletter Podcast, where Sharon will be sharing more knowledge from her book and explaining more about the value that sbLiftOff offers to its clients.


The Blackletter Podcast

The Blackletter Podcast is a podcast for CEOs, Corporate Counsel, & Entrepreneurs. Each episode explores topics regarding business and law. Join host Tom Dunlap as he speaks with special guests and thought leaders across various professional fields. Their discussions during the interview focus around timely information, insights they’ve gained, and lessons they’ve learned through their experiences.

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