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Episode 133: S11E14 The Power of Sales-Free Selling in Legal Practice

  • By holly-brezee
  • August 16, 2024
  • Season 11

The Power of Sales-Free Selling in Legal Practice

In this episode of The Blackletter Podcast, host Tom Dunlap sits down with Steve Fretzin, the mastermind behind the “Be That Lawyer” podcast. Steve shares his unique journey from a competitive shoe salesman to a successful business coach specializing in sales-free selling. With a background in franchising and an unexpected pivot to working with law firms, Steve has developed a winning approach that resonates with attorneys who often shy away from the sales aspect of their practice. Discover how Steve’s philosophy of helping without selling has transformed his career and how his podcast has become a powerful tool for branding and building relationships.

The Blackletter Podcast

The Blackletter Podcast is a podcast for CEOs, Corporate Counsel, & Entrepreneurs. Each episode explores topics regarding business and law. Join host Tom Dunlap as he speaks with special guests and thought leaders across various professional fields. Their discussions during the interview focus around timely information, insights they’ve gained, and lessons they’ve learned through their experiences.

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Don’t have a disciplined attention span? Or just want to keep up with brief in-the-news topics and bits of information? The Blackletter Podcast also does short weekly episodes that are only minutes long, called Monday Morning Minutes!

Do you think you or someone you know would be a great guest on The Blackletter Podcast? We often feature thought leaders, clients, and other business owners discussing their experiences and how business and the law intersect. If so, fill out a contact form here!

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As part of our effort to recruit, develop and retail the best and brightest attorneys, Dunlap Bennett & Ludwig offers a summer intern program for promising law school students who are looking to work as part of an innovative and incredibly successful team. With a global team of lawyers, selected candidates are able to work on high level projects in a collaborative space.

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