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Securing Your Brand
With A Trademark

Why Choose Dunlap Bennett & Ludwig?

Our experienced trademark attorneys provide comprehensive services to guide you through the trademark registration process, ensuring your brand is protected.

What is a Trademark?

A trademark is a distinctive symbol, word, or phrase that identifies and distinguishes your products or services from those of others. Trademarks can include the following:

Business names

Taglines

Symbols

Product names

Logos

Design

By registering a trademark, you obtain legal protection against unauthorized use of your brand by others.

What is a Trademark?

A trademark is a distinctive symbol, word, or phrase that identifies and distinguishes your products or services from those of others. Trademarks can include the following:

Business Names

Product Names

Taglines

Logos

Symbols

Design

By registering a trademark, you obtain legal protection against unauthorized use of your brand by others.

What type of Trademark do You Need?

Trademark registration is essential for securing your brand identity and preventing others from using your name, logo, or slogan. Our experienced trademark attorneys and agents can help you navigate the complexities of trademark law and determine the best trademark strategy for you.

Word Marks

Word marks protect the text elements of your brand, such as your brand name or slogan, regardless of the style or design.
Key benefits of word marks:

Design Marks

Design marks protect the visual elements of your brand, such as logos, symbols, or other unique designs.
Key benefits of design marks:

Combined Marks

Combined marks protect both the text and design elements of your brand when used together.

Frequently ASked Questions

What is the process for filing a trademark?
The process involves several key steps:
There are three primary types of trademarks:
You should file a trademark application as soon as you have a brand name, logo, or design that you want to protect. This secures your priority date with the trademark office, preventing others from claiming rights to your brand.
Every application is different, but you should gather this information:
The timeline for obtaining a trademark can vary but typically ranges from 6 months to a year or longer. Factors affecting the timeline include the complexity of the trademark, backlog at the trademark office, and any challenges encountered during prosecution.
To qualify for a trademark, your brand must be distinctive, not confusingly similar to existing trademarks, and used in commerce. Your application must contain a clear and detailed description of the mark and the goods or services associated with it.
It’s possible to file a trademark application without an attorney. However, working with a qualified trademark attorney offers many advantages. An attorney can provide valuable expertise, navigate legal complexities, and maximize the chances of obtaining a granted trademark.
Yes, owning a trademark grants you exclusive rights to your brand, including the ability to license or sell it to others.
After a trademark is granted, you have the exclusive right to use the trademark in commerce for the goods or services specified in the registration. You can also use the ® symbol to indicate that your brand is registered.
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Client Testimonials

Intern Program

As part of our effort to recruit, develop and retail the best and brightest attorneys, Dunlap Bennett & Ludwig offers a summer intern program for promising law school students who are looking to work as part of an innovative and incredibly successful team. With a global team of lawyers, selected candidates are able to work on high level projects in a collaborative space.

Paralegals and Legal Support Staff

At Dunlap Bennett & Ludwig, our team of paralegals and staff work together collaboratively along side our attorneys toward a common goal. We have created a positive work environment where our paralegals and legal assistants work to successfully reach firm-wide goals and support each other to combine individual strengths to enhance team performance. They regularly assist our attorneys with organizing and maintaining files, conducting legal research, and preparing documents.