Aimee Panichella McKinney is the Chief Marketing Officer at Dunlap Bennett & Ludwig. Aimee is responsible for documenting the road map, resources, and budget required to achieve goals around branding, marketing campaigns, advertising and promotion, social media, public relations, website development, events, and business development efforts. She is a high-energy leader who instills confidence through example, managing and directing the marketing staff to meet key business performance objectives.
Before joining Dunlap Bennett & Ludwig, Aimee spent a decade working at Merck Pharmaceutical Company in their Marketing Division, launching and marketing pharmaceuticals such as Maxalt, Singular, Vioxx, and Propecia. During this time, she started teaching as an adjunct professor at Saint Joseph’s University, Penn State Abington, and Gwynedd Mercy College and fell in love with the concept that learning is a life-long endeavor. She went on to work in a small e-Learning company doing everything from marketing to business operations. It was here that she learned that businesses, both small and large, need effectively communicated values-driven messaging. Aimee has also worked in Senior Living as a Director of Sales and Marketing, where she learned firsthand the value of building authentic and meaningful relationships as the best way to market.