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Tag: trade dress

Trade Dress Protection: How to Protect Your Product’s Unique Look and Feel

Trade dress is a trademark based on the product’s design itself, rather than on words or logos, and serves to protect a product’s distinct appearance

June 23, 2026 | By: Erick Poorbaugh   “Coca-Cola’s hourglass-shaped bottle.”  TBL Licensing, LLC v. Vidal, 98 F.4th 500, 506 (4th Cir. 2024).  “The dripping red wax seal on a bottle of Maker’s Mark.”  Id.  “The fish-shape of Goldfish crackers.”  Id.  “Nike’s ‘swoosh.’”  Id.  These features are as emblematic of their brands as the brands’… Continue reading Trade Dress Protection: How to Protect Your Product’s Unique Look and Feel

Intern Program

As part of our effort to recruit, develop and retail the best and brightest attorneys, Dunlap Bennett & Ludwig offers a summer intern program for promising law school students who are looking to work as part of an innovative and incredibly successful team. With a global team of lawyers, selected candidates are able to work on high level projects in a collaborative space.

Paralegals and Legal Support Staff

At Dunlap Bennett & Ludwig, our team of paralegals and staff work together collaboratively along side our attorneys toward a common goal. We have created a positive work environment where our paralegals and legal assistants work to successfully reach firm-wide goals and support each other to combine individual strengths to enhance team performance. They regularly assist our attorneys with organizing and maintaining files, conducting legal research, and preparing documents.