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Tag: trademark application

A Very Demure, Very Mindful Trademark Problem: Prior-Filed Applications for Your Trademark

Jefferson Bates filed to trademark VERY DEMURE VERY MINDFUL before Jools LeBron (TikTok @joolieannie) could register her viral phrase, but

August 30, 2024 |  By: Michael Shafer and Alex Butterman   TikTok user Jools LeBron (@joolieannie) took the internet by storm when she posted a video encouraging people to be very demure and very mindful in applying their makeup.  The post went viral and Jools’ following skyrocketed to over 2 million followers on TikTok alone. … Continue reading A Very Demure, Very Mindful Trademark Problem: Prior-Filed Applications for Your Trademark

Beating the Buzz: Publicity Concerns for Trademark Applicants

Beating the Buzz: Publicity Concerns for Trademark Applicants

April 25, 2024 |  By: Daniel Davis and Alex Butterman   Last month, auto blogs began buzzing with news of a new competitor on the electric vehicle scene: the Mazda 6E.[1] Unlike some new car launches, the 6E was not unveiled at an auto show or as part of a flashy marketing campaign. Instead, the… Continue reading Beating the Buzz: Publicity Concerns for Trademark Applicants

Amazon’s Brand Registry: What You Need to Know

Amazon's Brand Registry: What You Need to Know

April 2, 2024 |  By: Thomas Dunlap   In its 2023 Brand Protection Report, Amazon reveals its efforts to eliminate counterfeit products. Bolstered by more than $1.2 billion in investment and 15,000 personnel, from machine learning scientists to specialized investigators, the company secures its platform from counterfeiting, fraud, and abuses. Among its achievements, Amazon reports… Continue reading Amazon’s Brand Registry: What You Need to Know

Could TRUMP TOO SMALL Shrink Free Speech Rights in The Trademark Application Process?

Trump Too Small Trademark Case and USPTO Free Speech Rights   October 11, 2023   |   By: Dunlap Bennett & Ludwig   The U.S. Supreme Court will hear arguments on November 1, 2023 for Vidal v. Elster, a case that questions whether an application to register “TRUMP TOO SMALL” as a mark can be refused registration,… Continue reading Could TRUMP TOO SMALL Shrink Free Speech Rights in The Trademark Application Process?

How to File for Trademark Protection

February 10, 2023   |   By: David Ludwig   Filing an application for a registered trademark can help protect your business’s branding and unique identity. But the process of filing for a trademark is tedious and time-consuming. Without the proper legal guidance, your application could be delayed or denied by the U.S. Patent and Trademark Office… Continue reading How to File for Trademark Protection

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