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Tag: section 15

Bulletproof Trademarks: Why Brand Owners Should File a Section 15 Declaration of Incontestability

Why should brand owners file a Section 15 Declaration of Incontestability? This effectively gives the trademark owner a bulletproof vest...

Bulletproof Trademarks: Why Brand Owners Should File a Section 15 Declaration of Incontestability   September 20, 2023   |   By: Daniel Davis and Alex Butterman   Last fall, the maker of BLUE GOO pain relief products filed a trademark infringement lawsuit over a competitor’s GREEN GOO pain relief salve.[1] Trademark litigation can be long and costly.… Continue reading Bulletproof Trademarks: Why Brand Owners Should File a Section 15 Declaration of Incontestability

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